Uhm, wait what? I meant this isn't exactly anything new that anyone has heard about in the past few days but I couldn't let this just sit and NOT say anything about this. Essentially, Microsoft's internet browser, Internet Explorer has a a new anime, Magical Girl mascot. I'm having a really hard time deciding whether this is absolutely ridiculous or absolutely amazing. The actual anime in the commercial is pretty good and it's clear that Microsoft is putting a lot of effort into this advertising campaign. My only question is: why exactly does this have to involve Magical Girl anime? That's a question that will probably never be solved but either way, the advert does a good job of projecting the image that Microsoft wants for it's browser (even if said browser lags behind Google Chrome, Firefox, Safari, and basically anything else in popularity). The animations is smooth and fluid and if this Magical Girl, known as Inori Aizawa is any indication, it's going to be a powerful browser. At least this is what Mircrosoft wants us to think it's browser is going to be like this. Either way it's a pretty interesting advert and it should be interesting to see how successful their new mascot is. As someone who thinks that Magical Girl animes are silly, I'm not entirely sure about this. But to each their own I suppose.
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